AUDIENCE/TEAM ANALYSIS PROJECT PURPOSE OF ASSIGNMENT: The purpose of this assignment is to demonstrate that (1) you understand the theory of audience analysis, and (2) that you can apply this theory by adapting this Speech to this particular audience. The post-speech analysis paper along with your teamwork analysis paper are due one week after your presentation. You will be provided an explanation and example of how this assignment should be done. POST-SPEECH ANALYSIS: After you give your speech, your audience will fill out a Post Speech Analysis Survey. Take this information and analyze your results. The Post Speech analysis should be a minimum of 2 pages. Next, write a few paragraphs that cover the following two topics. These are to be completed and brought back to class a week after the presentation. Your group cannot receive a grade until this paper is turned in. An above average analysis will include typed graphs and or charts. It will also include extended discussion on both the persuasive strategies and impacts. Your analysis/teamwork paper should not exceed 4 pages and must be turned in one week after the group presentation. • Persuasive Strategy: Justify your speech strategy with regards to your audience. What ratio of reasoning, motivational appeals, and credibility do you feel is demanded for this audience on this topic? Should you answer counter arguments? Which ones? On what basis do you justify your introduction and conclusion? How much attention-getting material do you need for this audience? How much background information? These are suggested questions to consider. While I do not expect you to justify your speech sentence by sentence, I do expect you to justify each major decision of persuasive strategy. Pick two to write about. • Analysis of Persuasive Impact: Why do you think some people were persuaded? Why do you think some were not? If you had to do this over again to an identical audience, what would you do differently, both in conducting your speech analysis and in preparing and presenting your speech? Be specific. Pick two to write about. Sample Audience Analysis Survey Post-speech Speaker’s ID #: ____17___ Respondent’s ID #: ______ 1. What is your attitude towards this statement? (Please circle the most appropriate.) “The U.S. government should ban factory farms and require the meat industry to raise its animals in their natural environments.” Strongly Disagree Moderately Disagree Slightly Disagree Neither Agree Nor Disagree Slightly Agree Moderately Agree Strongly Agree 1 2 3 4 5 6 7 2. Please comment on why your attitude did or did not change. 3. Please comment on the speech in terms of content, organization, delivery, etc. Identify the group process using Tuckman’s Model for Team Development 1. Forming This is the stage during which co-workers get to know each other and build the trust which is essential for good individual relationships. An absence of trust will mean that team mates are not open with each other, will be unable to agree on strategy and operate less efficiently as they are unwilling to share tasks. 2. Storming This is the stage at which teams address how they will function as a team, including issues of leadership. The potential for conflict at this stage, especially over issues of leadership mean it is essential that team’s establish good relationships and trust during the forming stage of team building. 3. Norming This Stage of Team Building involves the agreement of how to divide required work and what role each team member is to play in the accomplishment of the team’s goals. Neglecting the ‘storming phase of team building will result in an ad hoc assignment of tasks in which team members perform random disconnected tasks that fail to take into account their strengths and weaknesses. 4. Performing This final phase of team building is the stage at which teams are actually working on the project itself or the everyday functioning of a team. This stage requires teams to be actively helping and encouraging each other and holding team mates to account. The previous four stages of team building are vital to established the relationships, trust, understanding and coordination of roles and task required for successful performance. *Use this theoretical model for writing your Team Paper. The audience analysis and team paper should not exceed 4 pages.
