Data Analysis (Apriori Analysis).
The purpose of this assignment is to demonstrate steps performed in an Apriori analysis (i.e. Market Basket analysis).
Review the “APRIORI ALGORITHM” section of Chapter 4 of the Sharda et. al. textbook for additional background.
Use Excel to perform this analysis.
- List the SKU which was purchased the most.
- List the two SKUs that were purchased most frequently together.
- List the three SKUs that were purchased most frequently together.
- List the four SKUs that were purchased most frequently together.
Make note of any pattern that you noticed while performing the analysis. As a retail business owner, how would you use the results from this analysis? The rubric for this assignment can be viewed when clicking on the assignment link.