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KFF Product Launch Plan – Olive oil in china

Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan: The plan includes the following: o Provides product description o Explains product positioning o Explains targeting o Describes market needs o Describes market potential and growth o Provides a SWOT analysis for both domestic and international markets o Describes the competition o Provides marketing objectives and strategy o Explains pricing o Explains marketing communication o Provides a distribution strategy o Provides a budget showing expenses and unit forecast per quarter for 3 years o Provides marketing research •

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