Marketing Campaign analysis

Select a recent (not more than 24 months) marketing campaign by a financial institution in Asia region

Using the theories taught in class and case illustration by the lecturer.

Discuss and analyze the following:

Explain the marketing campaign elements of the selected financial institution
Analysis the campaign and align with the marketing and PR strategic plan:
What would you suggest to improve / enhance the marketing campaign?

Word Maximum: 1,500 words

Solution:

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